The long-term partnership between Ashe and Phew Internet delivers a cohesive digital presence for the exciting construction company. It manages commercial design and build of public and private sector buildings and has been one of Phew’s valued clients since 2006.
For construction business Ashe, the company website is the primary shop window which can showcase the innovative, practical structures that it creates for its clients, demonstrates what it can offer potential clients and how it tenders for work with and without strategic partners. New and existing clients are equally important audiences for the company to consider when it comes to running and developing the website.
Our team has managed Ashe’s website and related optimisation since 2006 and it has evolved and matured alongside the web itself. About 18 months ago we project managed a site refresh, designed in collaboration with our designers and the in-house team at Ashe.
Andrew Morris, Business Development Director, said: “I’m really happy with how the work is going with Phew – but I suppose that’s a given since they’ve been our digital partner for nine years now! We have a good working relationship – they’re consultative and very passionate about creating and finessing an intuitive end-user customer journey.”
The Ashe website continues to cement its reputation as a leader in its field with an evolving, modern, pared-back design in which the strong photography and imagery showcase the design and construction work, supported by a ‘less is more’ approach to copy.
Traffic to the website has been robust, driven largely by organic growth. Looking at results from our SEO support, from October 2013 to October 2014 (a changeable time due to plenty of iterations Google made to its algorithms) daily SEO visits to the website have doubled, demonstrating a successful strategy in this area.
Rupa Shikotra, Graphic Designer, said: “Phew has been our partner and guided us in the digital space as Ashe has grown. We’re now examining how we can improve our website – and plan to put some exciting changes into practice in around six months from now.”