How to use website data to improve your online communication
Having a website for your safeguarding partnership is essential. But how do you know if your website is effectively reaching your stakeholders? This is where website data analysis comes in. At Phew, we don’t just build websites; we help our clients understand and improve their online presence.
What is website data analysis?
Website data analysis involves looking at information about how people use your website. It helps you understand what’s working well and what might need improvement.
Key information to look at
- Where visitors come from: Are people finding you through search engines, social media, or other websites? This helps you know where to focus your outreach efforts.
- Most visited pages: Which parts of your website are people looking at most? This shows you what information your stakeholders find most valuable.
- Time spent on site: How long do people stay on your website? If it’s only for a short time, you might need to make your content more engaging or easier to find.
- Mobile vs. desktop usage: Are people visiting your site on phones or computers? This helps ensure your site works well on all devices.
- How people move through your site: Do visitors easily find what they’re looking for, or do they leave quickly? This can highlight if your website is easy to navigate.
Using this information to improve your website
- Content updates: Focus on updating and improving the pages that get the most visits.
- Easier navigation: If people are struggling to find important information, consider reorganising your menu or adding clearer signposts.
- Mobile friendliness: If many people visit on phones, ensure your site is easy to use on small screens.
- Stakeholder focus: Use the data to understand what your stakeholders are most interested in and create more content on those topics.
- Quick contact info: If people are leaving the site quickly, make sure contact information and key resources are easy to find.
At Phew, we understand that you’re focused on safeguarding, not technology. That’s why we not only design and develop websites but also help set up easy-to-understand data reports. We can show you simple ways to use this information to make your website work better for your partnership and stakeholders.
Remember, improving your website is an ongoing process. Regular check-ins on how your site is performing can help you communicate more effectively with all your stakeholders.
Want to learn how we can help make your website a more effective tool for your safeguarding partnership? Visit our web design and development page or get in touch with our team today. We’re here to provide the personalised, flexible support you need to make technology work for you.