Case Study:

Safeguarding Worcestershire


It was acknowledged that the Worcester Safeguarding Children Board needed an independent website and hosting in order to fulfil its obligations to provide information and support to all its stakeholders. The new site would help realign some of the WSCB’s core values and due diligence, while delivering a professional and friendly experience.

Part of this requirement was new branding and a website that was easier to navigate, more engaging, mobile friendly and accessible to all.

Analysis and transparency were another important requirement to the Board, with Google Analytics also on their wish list. A ‘Search’ facility was also important, as well as an ability to communicate and engage with all potential audiences.


As members of the West Midlands Regional Safeguarding Procedures Group, WSCB were aware of the work Phew had done to develop this collective website. A decision was made to commission a joint Safeguarding Adults and Children website and Phew were therefore approached as a trusted and reliable supplier and asked to present a proposal to bid for the work alongside other providers.

The funding was generously provided by the Worcestershire Clinical Commissioning Groups and Phew was briefed on developing a joint website for both Boards which would be mobile friendly, enabling practitioners to access important information, including safeguarding policies and procedures, whilst away from their desks.

Consulting with partner agencies before proceeding resulted in thoughtful discussions on the new focus and content and an early buy-in and commitment.


  • Fully branded to WSCB and WSAB’s specifications.
  • Procurement of new website address.
  • Innovative and interactive design.
  • Engaging, multi-functional and easy-to-navigate.
  • A content management system which allows administrators to make immediate updates as and when required.
  • Training and on-going support – a four-hour response time promise to ensure the site is secure, protected and always up-to-date.
  • Full Google analytic reports – tailored to their specific requirements.

The assimilation of shared resources on the new website not only put safeguarding firmly on the map in Worcestershire but delivered cost and resource saving advantages across both boards.  Analytics have shown that the new website’s engagement has improved dramatically and delivered a frustration free user experience.

Phew have delivered a website that puts Safeguarding firmly on the map and is a bonus to our county.  I found Matthew, Kern and their team easy and enjoyable to work with, while professional and focused.  It’s not always easy to communicate the technicalities of developing a website to everyone but I felt Phew were able to explain clearly, so all parties felt involved.  Likewise, with the training – this was delivered in a professional and accessible manner.” 

Lyn Marie Chapman, Worcestershire Safeguarding Adults Board Communications and Development Officer. 

“Kern was really great to work with and provided a focused yet flexible lead throughout.  Phew reacted well to the moving timeframe, giving us more time and making the process stress-free. The training was great and gave me the confidence to make changes and a clear direction of how to get best out of the system.” 

Rachel Watkins, Worcestershire Safeguarding Adults Board Coordinator.



Historically, Worcestershire Safeguarding Children Board’s web presence was as a section of their County Council’s main website. While useful for people ‘in the know’, other users found it difficult to find. With little distinction between the branding of departments, navigation was challenging and it was easy to get lost, once there. Non-intuitive, unresponsive and slow for all parties – practitioners, the public and administrators – the user experience was problematic.

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