Helping Brighton & Hove Local SCB reach it’s potential
Date: Tuesday, 28th July 2015 | Category: Web Design & Development, Mobile-friendly, digital marketing, digital, Support and training, Client, Search Engine Optimisation, Strategy & Analysis, Safeguarding, Analytics, SEO, content marketing, engagement, Navigation, internet, Website
Brighton and Hove Local Safeguarding Children Board approached us in the Autumn of 2014 to help re-launch their website.
Local Safeguarding Children Boards (LSCB) undertake some of the most important work for young people in the UK. Each board is made up of statutory and voluntary partners, representatives from Health, Children’s Services, Police, Probation, the Community and Voluntary members. It’s main role is to coordinate what is done locally to protect and promote the welfare of children and young people in the local authority area. Each board monitors the effectiveness of the services, holding those organisations to account.
How have we helped?
Brighton & Hove LSCB already had a website in place but they wanted to create a better one, one that was easier to navigate, redesigned, restructured and also mobile and tablet-friendly with the purpose of making the site easier to promote to target audiences, easier for visitors to use and find relevant content for them. It chose a package solution which Phew specifically created for LSCBs in order to deliver all the above benefits for incredible value.
Mia Brown, Business Manager said:
“Our priorities at the outset of this project were to increase our profile in the local community and improve stakeholder engagement with professional audiences. These two priorities, plus a desire to keep professionals informed and help them to expand their knowledge-base, make up the core part of our current business plan which a website needed to support.
“We looked to Phew’s work for Buckinghamshire LSCB as the best practice example that we wanted to follow.”
What have we done?
- Analysing analytics to see what visitors to the previous site were looking for
- Design and build of the new website which is also mobile and tablet-friendly and includes social media integration
- Search engine optimisation and how building the site in different ways could affect this
- Training in the content management system, so that the Brighton & Hove LSCB team could confidently update their new site on an ongoing basis.
What about the impact?
From 2014 to 2015, the new website has seen an increase of 250% in the number of visitors.
In an Ofsted report released last month (22 June 2015), it said Brighton & Hove Local Safeguarding Children Board has: “…an accessible, informative and interactive website featuring Twitter, allowing LSCB members and the chair to have a wide range of ongoing exchanges with the board’s audiences…”
Mia Brown said: “What Phew has created for us is a really flexible and easy-to-use website – it’s fantastic to be able to quickly update the website ourselves after the training we received. The team just got on with the project from the start, so managing them was a low-maintenance process!
Phew really understands our sector and how Boards like ours operate, supporting engagement with our different stakeholders in an appropriate digital way. In the future we’re considering adding a blog to our site.”
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