The Digital Basics

Date: Thursday, 18th February 2016 | Category: , , , , , , , , , ,

We are all aware of how digital is taking over, so what do we do to make sure it doesn’t over-take us?

Things customers may have once called their friend on their landline to ask about, they will now search for online and have answers from a range of different sources in a matter of seconds.

In the late 90s it could take up to five minutes to turn on a desktop PC, let alone then connecting to the internet and waiting for web pages to load. Nowadays it feels like everyone has a mobile or tablet device that you can access the internet on in seconds.

With over 89% of the UK population being active internet users, we know the importance of digital campaigns to interact with audiences; but what can be hard to know is which of the many digital tools available to businesses are the most important to you.

The answer? There isn’t one. Well, not one generic answer for all businesses anyway.

It depends on you company, your product/ service, target audience, budget constraints and a whole other host of factors.

That’s why we have pulled together the four digital marketing tools that we believe are the most important to the majority of businesses, with some insider information on why you should use them and how you can utilise them for your company.

1. Website

The main reason for you to have a website is so that people can find you. As previously mentioned, many people will do an online search for reviews or price comparisons before purchasing a product or service. If your business is not online you could be missing all those potential customers looking to find a business like yours.

Equally, you could still be missing out on potential customers if you have a poor website. A website reflects the creditability of a company, with many people being under the idea that if it is not up to scratch then neither is your business.

A website should be clear and concise whilst also being visually stimulating to capture the target audience, easy to navigate around and should provide all the information visitors to the site require.

At Phew we can help you achieve all of this. Our studio team is made up of specialised web designers and developers.

Contact us today to discuss how we can work together to increase your business’ success.

2. Social Media

It was reported that over 38 million people actively use social media, with an average daily usage of 2 hours and 13 minutes (across all devices) (2015).

These platforms are the number one places for word of mouth advertising. People review, rate and discuss their daily experiences and interactions on social media, which include their experience with your brand.

The best way of using this to your advantage is to become part of the conversation. Build a relationship with potential customers which will then build brand awareness and trust. This won’t work if all you are doing on your channels is self-promoting though; get involved with ongoing conversations, ask questions, post interesting articles relevant to your audience…

If you need help with your social media marketing give us a call on 01234 779054 or email hello@phew.org.uk.

3. Blog

In a nutshell, blogging helps drive new traffic to your website, working alongside social media and Search Engine Optimisation (SEO). This new traffic can then be turned to leads and can establish a sense of authority for your website, creating results in the long-term.

To try and simplify how blogging helps your SEO; when you create a new web page for a new blog post, another indexed page is created on your website which gives you one more opportunity to appear in search engines and increases traffic to your website through organic search.

The blog post also gives you content for social media, meaning less time searching for articles and posts to promote.

If you need help with your content writing or post ideas then contact our Content Management team by calling 01234 779050 or emailing hello@phew.org.uk.

4. Email Marketing

Let’s start with the figures; as of 2015 there were 2.586 billion email users worldwide, 72% of customers said email was their favoured form of communication with companies and 19% of customers said they read every email newsletter they received.

Email marketing can be a powerful and vibrant way to connect with your target audience. Tailoring your business’ emails to the individual customers will allow you to connect with them on a personal level and build a relationship. By ensuring the content is relevant to them you can insert yourself into their daily/ monthly routine; when they go on to check their emails they are waiting to find one from your company giving them relevant content that they trust and rely upon.

People can check their email almost anywhere now across all different devices, and by having a strong call to action you can convince them to convert from a lead to a sale with the simple click of a button. Think about when you are sending the email out- where will your audience be? What wording/ imagery is most likely to convince them whilst they are in that environment?

To summarise, email is easy, effective, inexpensive and measurable. It is also something Phew are able to help you with, get in touch with us to start planning your email marketing strategy.