Staying on budget
So most of us have just stepped into the new financial year, budgets in place, full of optimism that this year we just might actually stick to it.
To help you stay on track we have combined a list of low-cost marketing and PR ideas that you should be utilising.
Blog/ News posts
These are a great way of showcasing your expertise and knowledge in a field and give audiences a reason to keep coming back to your site to see your latest post. To maximise these, you need to make sure you are writing a minimum of one a week and keeping it constant. People will become bored and uninspired if the content is not regularly updated and your blog will eventually drop from their mind. As well as sharing your wisdom, try and get in personal stories about your team and recreational activities that you have been up to; this allows people to connect with your organisation on a personal level and builds a level of trust and understanding, making them more likely to come back to you.
Stuck for content? We’re here to help – give me a call on 01234 799 054 and let’s discuss your new blog.
Volunteer your business/ services
It may feel like working for free but if you do it right you can see a great return on volunteering your business or service. For example sending a group of team members to a local charity event that is relevant to you, all wearing branded clothing and spreading the word about your business. Be careful not to look like you are stealing the limelight though!
We’ve published so many articles on the importance of social media marketing and how you can use it to attract, retain and engage with audiences but let’s be more specific to show just how close to other traditional marketing methods it can be. Take LinkedIn for example, there are hundreds of groups specific to different sectors, be they a large public sector or small niche private sector. When you post news, blogs and articles to the groups these will be included in a daily email that LinkedIn automatically send out. These emails will contain a summary and link to your post – think of it as free email marketing.
Although mainly free, social media can be extremely time consuming but don’t let this put you off, give me a call and let’s talk about which channels are right for you and how we can help you set up and manage them.
Jump on the bandwagon
Join in the conversation, be part of the hype. When there is a popular topic being discussed, be that in the news, on social media or on a sector specific forum, make sure you comment and get your thoughts, opinions and expertise noticed. Most stories can be spun in some way or another but try to make it relevant posts that you comment on, have a think about what your audience would be reading. For example if you are a Sexual Health Clinic, try searching for a forum with a thread about sexual health concerns in your local area, you can then give expert knowledge if possible, and recommend that they call or come and see if you for further information. One tip is to search the internet as if you were your customer, that way you will see what they will be faced with and you can find out where you need to be appearing.
Have any questions about how to do this? Give me a call on 01234 779054 or drop me an email at firstname.lastname@example.org.
Event attendance/ Speeches
Exhibiting at events can be costly. Why not ask the event organiser if they are doing delegate packs and if they would put inserts in instead? Or find a relevant event that you could give a speech at. It doesn’t have to be a corporate event – it could be a rally, a local gathering or simply a shop opening, as long as it is relevant. Why not try a relevant place instead of event? If you are looking to get a message across to teenagers give your local high schools a call and ask if you can go and give an educational speech.
We can help set these things up for you, just get in touch and I would be more than happy to get you on your way.
Got any more thoughts or ideas? We’d love to hear them- tweet us @PhewUK.
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