Back in May it was estimated that approximately 15,886,000 websites on the World Wide Web use WordPress¹, meaning it runs 4.5% of the entire internet².
So how do you go about making your site stand out from the other 15,885,999?
According to Tony Haile from Chartbeat, visitors usually decide whether or not to stay on a site within the first 15 seconds. So make sure they spot something worth staying for. A catchy header, important information, an enticing offer… whatever it is, make them want to find out more.
Need help with this? Not a problem, our innovative creative team are ready to step up your content and imagery to increase your site’s average site duration and unique clicks.
Chances are, people have come to your site with some idea of what you do and what they want to find out – for example either more information on a specific service you offer or contact information. Bringing the 15 seconds back into play – they need to find this information within this time frame or they will be gone and you will have lost a potential customer. This is why your site navigation needs to be clear from as soon as you enter the site. The most common place for this is in the website header. Although we encourage trying something different, be careful not to confuse the visitor by making it so different from anything they have seen before that they have no idea how to navigate around it.
Need to road test your site? Why not give us a call for a website consultation – 01234 779 054.
Once you know it, WordPress can be so simple (especially with our training!). Therefore you need to make the most of it’s ease of use and regularly update your site with the most recent information. This not only keeps your site fresh but makes visitors realise you are on the ball and they can rely on you for the most up-to-date material.
No new information? Why not just try to mix it up a bit to save your site looking stale and static? Try something as basic as re-wording a text box or swapping images around.
Unsure on how to do this? We offer free WordPress training for all our WordPress website design and development projects. Get in touch to find out more.
“If you want to retain visitors to your site – ALWAYS – make external links and downloadable PDFs/ files open up in a new browser tab/ window, that way visitors have a greater possibility of coming back to you, even if they do get distracted by other sites.”
Kern, Studio Manager.
“If you find yourself having problems with links going to the wrong places, try going to settings, permalinks and clicking save changes. This will reset the links for the site without making any changes.”
Got any of your own WordPress tips? We’d love to hear them – tweet us @PhewUK using the hashtag #WordPressTips.