If we think about it, the reason why is simple; with all the options available to consumers at the minute they have come to expect businesses to make every part of the purchasing process as easy as possible for them as customers. Video does this perfectly by presenting them with simple, easily-digestible information that they can obtain and (most importantly) retain quickly, whilst keeping an edge of fun, interest and possibly amusement.
As in-feed videos, these tend to be mostly watched using a mobile, as that is the most common device for accessing social media. This in mind, companies need to consider the behaviour of mobile users, for example regarding playing sound out loud. People may be scrolling on their phone in an environment where playing sound is not possible so videos need to be able to be understood without sound. Think of it as an added benefit to your video rather than an essential.
We thought we would share with you some top tips for creating your perfect in-feed marketing video…
Add an air of mystery
Capture their attention in the first few seconds before revealing your company, by this time if you are going to have them hooked then they already will be.
People buy into people
As much as we love a funny animation, the presence of real people gives the video a more emotional edge.
Text over sound
As mentioned, sound is not vital, especially within those first few seconds when they are deciding whether or not to keep watching and may not have yet switched on the sound. Use text to imprint in their memory in the absence of sound
Make it topical
The rise in video is no secret, customer’s feeds will become saturated with them so make sure yours is relevant and topical to make the viewer think it is worth a watch.
Early morning connection
Audience are more susceptible to emotional-led videos in the morning. By getting in their mind earlier in the day it also allows you to have more of an influence over any purchasing decisions that they ma chose to have that day.