These are essentially just products given out to people for free to promote your business. Whether it’s a pen at a bank or a carrier bag at an exhibition, most us have bagged ourselves a freebie, intentionally or not.
Freebies, a bit like marmite, tend to be either loved or hated, but there is no denying that for some businesses they certainly have their benefits…
The most common reason for using a freebie is to increase recognition and awareness of brands, with a hope that they remember you in the future when your product or service is required.
It does not cost as much as you might think to distribute freebies. They can act as a way to reach a mass amount of people at a relatively low cost. You can also use a freebie as a supporting aid to help with your marketing campaigns, to reinforce messages and act as a reminder.
Business cards will always have their place in the world but promotional freebies can offer something a little quirky and unique. They offer a different solution for how you can display your contact information to prospective clients. If you can tailor this to something that is specific to your business, then it can be incredibly beneficial. So for example a clothing company offering coat hangers or garment bags, or an accountancy firm offering a calculator.
There are of course those who do not agree in the use of them, with some of our replies branding them “tacky” and “worthless”; this is where picking the right product, the right time and the right audience comes in.
Promotional items can work, it’s knowing how to make them.
If you are looking to start a new campaign (with or without a freebie), then get in touch and see how we can work with you.