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Hunting for happiness

Date: Monday, 15th January 2018 | Category: ,

This week is Hunt for Happiness Week, so naturally, we’re here to help you with the hunt.

Social media has earned a bit of a bad rep for making people not feel good about themselves or enabling people to make negative comments about one another. But let’s not let those trolls ruin what can also be a great platform for sharing support, encouragement and messages of positivity.

Here are some top ways that social media can been used to share happiness:

Fundraising and awareness raising

Everyone remembers the ALS Ice Bucket Challenge that took social media by storm in the summer of 2014, the real kick-starter for viral social charity campaigns that ended up raising over $115 million for the A.L.S. Association.

Other popular campaigns include Movember (raising awareness of men’s health issues), the #NoMakeUpSelfie (raising money for Cancer Research) and #BostonStrong (selling t-shirts to raise money for the charity The One Fund, which was set up to help the victims of the Boston Marathon Bombing).

Maintaining friendships

With so many things readily available for us to occupy ourselves with these days, it has been noted that people, on average, are living busier lives than ever before. Due to this, maintaining friendships can prove to be quite difficult. Social media allows us to keep up-to-date with each other (granted, these updates are not always 100% true), and if we happen to lose their number there is no panic – you have a variety of other ways to stay in contact, wherever they are in the world.

Connecting with like-minded people

If you feel alone and secluded, social media can be a great tool for connecting you with like-minded people. Whether it’s a Facebook or LinkedIn group set up based on an interest in one particular thing, or a commonly-used hashtag on Twitter or Instagram that can allow you to be part of a world-wide conversation, social media channels can connect you with a mix of people that you probably would never have the opportunity to meet without it.

Empathy and support

There have been multiple occasions when true community spirit has been made possible thanks to social media. People struggling with challenges and issues can reach out to others through these platforms and receive support, empathy and advice that they never even thought could be possible.


Are you making the most of your social media channels? Get in touch to find out how we can help you reach new levels of audience engagement.